western colloid FARR systems
Western Colloid’s Fluid Applied Reinforced Roof (FARR) systems offer a revolutionary roofing solution. Unlike standard coatings, FARR includes polyester reinforcement for durability and performance.
WHY CHOOSE FARR
The Future of Fluid Applied Reinforced Roofs. Unmatched benefits.
- Most systems install under $7.00/sq ft—saves vs. $15.00sq/ft re-roofs
- Competitive with single-ply and modified bitumen systems
- Requires smaller labor crew and faster installation
- Minimize tenant disruption and weather-related delays
- Available in 5, 10, 15 and 20 year material and labor warranties
Engineered for Long-Term Durability
Superior Performance & Protection
- Polyester reinforcement ensures long-lasting durability.
- Warranty options: 5, 10, 12, or 20 years (material + labor)
- Ideal for restoring built-up roofs with gravel removal and emulsion coat.
Proven Track Record
Successfully installed at prominent locations across Texas
Partnering for Success
- On-site training and support from Western Colloid experts
- Locally manufactured in North Texas for freight savings
- Vetted Texas contractors—list available upon request
Financially Smart vs Full Re-Roofing
- Lower cost than most replacement options
- May be eligible for IRS Section 179 tax benefits (consult your tax advisor)
Discover the FARR Advantage
Book a complimentary Lunch-and-Learn or request a contractor introduction.
Schedule your personalized presentation today

Jeff Rodgers
Owner
Business info
Roof Coating Supply
1002 N. Central Expy, Unit #321
Richardson, TX 75080
